Secret Behind Segahatanshiro's Naming

Not sure if there is demand for this tidbit, but I think Sega's bran-new promotional character セガハタンシロー (Segahatanshiro) was named after a Japanese phrase "セガ破綻しろ", which means "Sega, go bankrupt." 

破綻する (hatansuru) is a Japanese verb meaning "to go bankrupt", and its imperative is 破綻しろ (hatanshiro). Imperative is a form of verbs used when you express an order. So 破綻しろ means "Go bankrupt."

Also, Seghatanshiro's role in Sega's recent commercial is a sort of villain. So it's little wonder that his name sounds hostile against the video game company. 

Here in this video, he shouts "セガハタンシロー！" over and over again.